Key responsibilities

• Own all online activity, including the hotel and pub websites, ensuring content is regularly updated, optimised and accurate.
• Develop and execute robust SEO and PPC strategies to drive qualified traffic, engagement, and conversions.
• Plan, deliver, and optimise email marketing campaigns, ensuring strong personalisation, segmentation, and automation to drive direct bookings and guest retention. This includes ensuring guest data is clean and GDPR-compliant.
• Oversee the hotel’s social media presence across all platforms, ensuring consistent tone of voice, high engagement, and timely guest responses.
• Use data and market segmentation to identify key customer groups and tailor campaigns that resonate with different audiences.
• Manage and grow the hotel’s social media presence across all platforms, ensuring consistent tone of voice and high engagement, with the support of the Content & Social Media Executive.
• Work closely with Sales and Revenue teams to reduce OTA reliance, optimise conversion funnels, and maximise direct bookings via digital channels.
• Manage the paid social plan in accordance to business objectives and priority messages.
• Monitor all external websites and third parties regarding hotel and restaurant listings, ensuring content is accurate and optimised with the support of the Marketing Executive.
• Collaborate with the Content & Social Media Executive to ensure a pipeline of fresh, engaging digital assets (images, videos, stories) to enhance brand awareness and customer engagement.
• Research and implement new digital marketing tools and technologies to improve efficiency and maintain a competitive advantage.
• Deliver monthly reports on digital performance, highlighting ROI and key opportunities.
• Assist in the management of the annual Sales & Marketing budget, focusing on digital allocations and optimising spend.
• Stay ahead of digital marketing trends to ensure the business remains a leader in luxury hospitality online.

Key Skills, Qualities & Experience

• Proven track record in digital marketing within hospitality, luxury lifestyle, or related industries.
• Strong knowledge of SEO, PPC, Google Analytics, and digital reporting tools.
• Demonstrable experience managing social media channels with measurable results.
• Ability to analyse data and turn insights into actionable strategies.
• Familiarity with CMS platforms and website optimisation.
• Excellent written and verbal communication skills.
• Highly organised and able to manage multiple campaigns simultaneously.
• Exceptional attention to detail and accuracy.
• Strong commercial awareness with the ability to manage budgets effectively.
• Creative and innovative approach to campaigns and PR ideas.

Benefits

We offer a wide range of benefits and have excellent opportunities for career development and provide exceptional training programmes for all employees:

• Tips typically over £200 per month (£2,400 per year)
• Complimentary bespoke uniform and chef whites
• Complimentary meals whilst on duty
• Refer a Friend bonus - Earn up to £1000
• Complimentary employee car parking
• Complimentary state of the art onsite gym - with personal trainer support
• 31 days annual leave (including bank holidays) increasing with service
• Professional development opportunities at all levels
• Reimbursement on work shoes, sight tests and professional memberships
• Modern and spacious discounted live in accommodation for eligible roles
• Access to hundreds of exclusive employee benefits, rewards and discounts targeted specifically at the hospitality sector. We support our employees do more with their money and help their wellbeing be providing access to a wide range of stand out well being support.
• We celebrate success. With an annual awards ceremony as well team events and incentives. Throughout the year we also celebrate training achievements, birthdays, marriages, new babies and length of service awards.
• Employee Assistance Programme helpline and online support, along with wellbeing champions onsite
• Team Member of the Month Awards
• Discount on Grantley Halls Restaurants, Spa products and Gift Shop
• Discounted stays at Grantley Hall, as well as other Pride of Britain Hotels
• Cycle to work scheme
• Access to Wagestream, allowing you to instantly access your wages
• Simplyhealth - Health cash plan