Marketing Manager
Location: Swindon – Office Based
Contract: Permanent, Full-Time
Reports to: COO – The Guardians Group
Salary: £40,000 – £45,000 per annum + Performance Bonus
About The Guardians Group
The Guardians Group is a dynamic and rapidly growing collection of businesses operating across healthcare, training, recruitment, leisure, creative design, and lifestyle sectors. Our portfolio includes:
- Bespoke Guardians – Complex care services across the UK
- Guardians Training – Industry-leading training for healthcare and beyond
- Guardians Recruitment – Specialist recruitment services for healthcare businesses
- Lasting Care Services – Dedicated medical professionals
- BG Leisure – Owners of Warrior Culture, Tactical Coffee, The Vault & The Honky Tonk
- BG Creations – Creative design, print, clothing brands, and merchandise production
We are driven by innovation, excellence, and a shared passion for creating brands that stand out in their industries. We are now seeking a talented Marketing Manager to lead and execute marketing strategies across our entire group from our Swindon headquarters.
Role Overview
The Marketing Manager will be responsible for planning, developing, and executing marketing strategies to drive brand growth, increase engagement, and generate sales across all businesses in The Guardians Group. This is a hands-on role for a highly organised, creative, and commercially minded professional who thrives in a fast-paced environment and enjoys working in-office alongside a collaborative team.
Key Responsibilities
Strategy & Planning
- Develop annual and quarterly marketing plans for each business in the group.
- Conduct market research to identify trends, opportunities, and target audiences.
- Build brand positioning strategies to differentiate each business in its market.
Campaign Development & Execution
- Plan and deliver marketing campaigns across digital, print, events, and PR channels.
- Manage the creation of engaging content for websites, social media, and email marketing.
- Work with designers, photographers, and videographers to produce marketing assets.
Digital Marketing
- Oversee all group and brand social media channels, ensuring consistent posting and engagement.
- Manage paid advertising campaigns (Google Ads, Meta Ads, etc.) with clear ROI tracking.
- Optimise websites for SEO, user experience, and lead generation.
Analytics & Reporting
- Monitor and report on marketing KPIs and campaign performance.
- Use analytics to refine strategies and improve results.
- Present marketing reports to the COO and senior leadership team.
Team & Supplier Management
- Manage relationships with external agencies, freelancers, and suppliers.
- Coordinate with internal teams to ensure marketing aligns with operational priorities.
- Potentially recruit and lead junior marketing team members as the department grows.
Key Skills & Experience
- Proven experience in marketing management, ideally across multiple brands/sectors.
- Strong understanding of branding, digital marketing, and campaign management.
- Proficiency in social media marketing, SEO, email marketing, and paid ads.
- Ability to manage multiple projects and prioritise effectively.
- Experience in healthcare, sports marketing, or creative industries is desirable.
- Excellent written and verbal communication skills.
- Data-driven mindset with an eye for creativity and brand storytelling.
Personal Attributes
- Proactive, self-motivated, and highly organised.
- Confident working independently and taking ownership of results.
- Adaptable to a fast-paced and varied workload.
- Passionate about building brands and engaging audiences.
- Comfortable working with senior leadership and presenting ideas.
Benefits
- Salary £40,000 – £45,000 + performance-based bonus.
- Permanent, full-time role based in our Swindon office.
- Opportunity to work across diverse, exciting industries.
- Staff discounts across group brands.
- Career progression opportunities as the group expands.
